“Crash the Super Bowl” is a competition hosted by Frito-Lay, makers of Doritos tortilla chips. The premise: Create and submit your own Doritos television ad. Visitors to the site vote on the ads, and the winner gets shown during Super Bowl XLIV.
Currently the voting is down to six finalists, and one of those finalist videos was created by Mosaic, a church in Los Angeles, pastored by Erwin McManus, author of Soul Cravings which we have featured in our iCraveChange area of our website. They’ve even created a special website to encourage people to vote for their ad, although voting is now closed.
Here’s the commercial:
On certain conservative blogs, McManus and his church were criticized for this commercial. Not only calling it “utterly tasteless”, but also criticizing how the church’s membership and the platform of the pulpit have been used to promote it.
It should be clear enough that the commercial isn’t intended to preach; it highlights the skills of some members of the Mosaic community who conceived of it and created it. And it’s meant to be funny. Is it okay for Christians to spend our time working on creative projects just for fun? Not at the expense of the gospel, but along with it? Isn’t it a good thing to be able to say to the world, “Yes, Christians are as funny and smart and talented as you are.’?
Let us know your thoughts in the comments!
More on the Super Bowl:
- Super Bowl XLIV: Dare to Dream – There is something inside us that hopes for the unlikely, the impossible, and the miraculous.
- Another Super Bowl Ad Controversy – This one involves an ad that celebrates family and life. What could be wrong with that?