Hidden in Plain Sight
You’ve probably seen it dozens, if not hundreds of times: The FedEx® logo. Designed in 1994 by Lindon Leader of Leader Creative, the simple design has become a fixture of the world of business and commerce worldwide.
But have you ever noticed it’s hidden message? If you’ve seen it before, it’ll be easy to spot. If not, it’ll be tougher! Take a closer look:
Did you spot it? Click on the FedEx logo image above (or here) to reveal it’s secret!
Sometimes things can be hidden in plain sight. It’s not like the symbol sudden appeared when you first realized it’s there; it was there all along. And it’s not there by accident, either. The designer consciously chose to put it there. In fact, he needed to design a new font in order to clearly convey his vision for the design. He intended it to convey information, even if not everyone sees it right away: It was meant to symbolize speed and efficiency.
Similarly, a recent article on our site, “Is it Possible?“ asks the question: Is it possible that you’ve been missing things in your life? Things that are “in plain sight” but have remained elusive, if only because you have never realized they are there? It’s a question worth asking! Take a look at the article, consider exploring the next steps listed, and let us know what you think.