Erika Woelfel

Erika Woelfel understands the importance of color in the home. She is Senior Color Designer of the Colwell Color Studio, a company that produces color merchandising tools for the decorative products industry. Her insights on color trends and usage have won her international recognition as a speaker and writer.

Articles by Erika Woelfel

The Color of Young. The Color of Old. What are the Shades of Age?

A friend told me recently she had bought an “age appropriate” swimsuit for the beach this summer. She is a mom and career woman with an enviable figure. I was trying to picture what an age appropriate swimsuit would look like for someone in their mid 30. At what age should you not wear the [...] Read More >

The Moment of Discovery

Do you remember as a child when you graduated from the box of 8 crayon colors to the box of 48? If you’re like me, your memory probably doesn’t go back that far. What I do recall is the new color possibilities seemed endless and I couldn’t wait to try them all. Who knew red [...] Read More >


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