Ways To Give

The Language of Color

Did you know that color has a dramatic impact on your customers?

We’re all affected by the color we see–both physiologically and psychologically. Certain colors have an enormous influence over your customer’s behavior.

Here are some examples:

• Blue
  Pumps people up. Proven to increase energy. Weight lifters should lift in a blue room. Production people will produce more in a blue room. Not a good color for hospitals.

• Red
  The food color. Ever notice that restaurants use red a lot? It makes you hungry by increasing your body’s metabolism.

• Pink
  A calming color. Used in prisons to control violent occupants.

• Hunter green
  The money color–bound to influence.

• Dove grey
  The color of most major US airports. It’s the color to use for executives.



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