Why doesn’t lipstick look the same way on as it does in the tube? It’s usually not the color in the tube that looks bad (otherwise, you wouldn’t have bought it!), but the underlying or undertone color in the lipstick can show it’s true colors after you’ve applied it.
How can you tell what your undertone color is? Run a tester lipstick onto a piece of white paper (we do this for photo shoots all the time to find the right color, because on film, those undertones can look off), and look, what color do you see besides? It’s easier to see on white paper, harder to see on skin tone until it’s too late.
What are you looking for? For theory’s sake, let’s take your favorite brown toned lipstick. The basic lipstick undertones that you might see would be:

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Lipstick rule of thumb:
Whatever skin color you have that you don’t like (like blue or grey under eye circles, redness, pink, etc), try not to copy in your lipstick color or undertone as well. It’s like wearing a red dress with sunburn. It just makes the problem appear worse than it is.
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