Steve Marr

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Developing Customer Loyalty: A Key to Growth

True customer loyalty is perhaps the greatest asset a company can develop. Loyal customers provide repeat business and—equally important—referrals of new customers. Word-of-mouth advertising may be one of the oldest and most effective methods of developing new customers. Customer loyalty is difficult to build and measure. Some business owners... >Full Story

Featured Articles

Vacations – Take Them

Sam was traveling through the West with his family, exploring the Grand Canyon, Yellowstone National Park, and the Rocky Mountains of Colorado. Several times a day, his cell phone rang, and Sam answered the call to respond to questions from his staff, whether he was riding in the car, or viewing an attraction. As the trip went on, his... >Read More



Effective Leadership of Meetings

The meeting was over, and once again Matt wondered what had gone wrong. After an hour and a half, nothing had been accomplished and all six attendees felt the time was wasted. Meetings are expensive—just calculate the salaries and benefits expense of everyone in attendance. Meetings can cost hundreds of dollars per hour, or more. Effective use...... >Read More



The Effective Listener - A Key to Business Success

Clay ignored concerns voiced by his staff that customers were complaining about increasingly delayed shipments. He continued to brush off their comments until he lost his biggest customer. When he called the customer in an attempt to recover the lost business, the customer said, “I repeatedly told your staff that delivery times were becoming unacceptable—yet...... >Read More



Building Your Corporate Image

Bill and Becky operated a bakery and sandwich shop called Wholegrain Bakery. Customers lined up early each morning to purchase bagels, muffins, croissants, bread, and other goodies, but the bakery’s highly profitable specialty items—outstanding cakes and desserts—didn’t sell very well. Although they produced great products, Bill and Becky...... >Read More



Understanding Business Authority

Mike was in hot water. He had ordered 25,000 sales brochures from the printer and now his boss, Peter, was livid: “I never gave final approval to order those flyers, and I’ve decided not to move forward. Just cancel the order,” Peter shouted. “You told me to work out the details and get the job done,” Mike responded. “I thought...... >Read More



Keeping Your Best Talent

Recruiting and hiring good employees is an ongoing challenge for every business, whether large or small. Keeping your best employees can be even more difficult in today's competitive marketplace. Although some turnover is inevitable, you can create a business environment that will build employee loyalty and make your best employees want to stay,...... >Read More


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Image for What Do You Fear?What Do You Fear?

What do you fear, and why? Is it holding you back from realizing your full potential?

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Voluntary simplicity – a choice to consider.

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