Developing Customer Loyalty: A Key to Growth
True customer loyalty is perhaps the greatest asset a company can develop. Loyal customers provide repeat business and—equally important—referrals of new customers. Word-of-mouth advertising may be one of the oldest and most effective methods of developing new customers.
Customer loyalty is difficult to build and measure. Some business owners...... >Read More
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Steve Marr,
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Secrets to Being a Great Entrepreneur
He puts his drink down on the coffee table and smiles. In the room, there’s a basketball net, a drawing board, blocks of Lego and large posters of NHL teams and players on the wall.
“Welcome to the Genesis Room,” he says.
Meet David Maclean, founder, president and creative director of Maclean Group Marketing and Maclean Sports Marketing. With...... >Read More
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laurie wang,
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Success: It’s Personal, Not Just Business
To many, success may mean fame and fortune. It could also mean achieving a goal that was set. Many corporations make monetary goals and have a team work together to achieve that goal. As people strive towards success they often say it’s just business, nothing personal, and sometimes hurt their interpersonal relationships along the way. However,...... >Read More
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delegation,
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jack neufeld,
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Big Event Etiquette
At some point in our lives each of us is bound to attend a big event, be it a wedding, graduation or award ceremony. Have you ever been to a banquet where someone interrupted the ceremony by arriving late? Or were you conversing with someone for ten minutes all the while trying to figure out who they were. Perhaps... >Read More
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Ann C. Humphries,
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LIFE,
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Overcoming Phone Fury
Often, problems with phone systems are more technique than technology.
You may need a phone audit. Your system could be hurting you. You may need to have frank talks with the people answering the phone. Your people could be hurting you more.
Let us help you overcome ‘Phone Fury!’ Stop alienating the very people you try to attract!
The...... >Read More
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Anne C. Humphries,
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Knowing Right from Wrong, and Acting on it, Takes Insight
Do you make long-distance personal calls from your work phone? Do you use your office computer for personal reasons? If you know colleagues who do this, what do you do?
Every day we’re faced with situations which require us to make decisions that have ethical implications. They may be decisions about what to tell somebody, how to react to a...... >Read More
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carol kanchier,
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What’s In a Dress Code?
The hot summer months will soon be upon us, and HR departments are already girding for the annual “dress code controversies.” Summer is the time when heretofore conservatively dressed employees suddenly show up in body-baring fashions.
T-shirts may be allowed on casual Fridays, but how do you make clear the huge difference between the...... >Read More
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business,
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liz ryan,
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Lessons from an Economic Crisis
Financial situation got you down? Get a listening ear with a confidential... >more
Compliance and Radar Detectors: A Lesson in the Dark
Compliance is now a no-option legislated requirement. The risks associated with... >more
Soul Cravings: Seeking
Do you crave destiny? (Part 2)