Judith Sherven, PhD and James Sniechowski, PhD

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the Soft Sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing” http://bridgingheartandmarketing.com

They have founded the Soft Sell Marketers Association (SSMA) http://softsellmarketersassociation.org to provide training and support for soft sell marketers who are thinking about, have begun, or are on their way marketing their products and services online.

They also provide their popular Soft Topic/Soft Sell Copywriting Home Study Course http://softtopiccopywritingsecrets.com And with partner Tom Justin they developed the only course for the true Internet marketing beginner - First Step Internet Marketing - with students in 17 countries http://firststepinternetmarketing.com

Judith & Jim are the bestselling authors of five relationship books. Be Loved for Who You Really Are (St. Martin's Press), The New Intimacy (HCI ), Opening to Love 365 Days a Year (HCI), The Smart Couple’s Guide to the Wedding of Your Dreams (New World Library), and Living Your Love Everyday (eBook).

The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James, May 2009) is their first, but not last, book about marketing and sales as a mutually beneficial process between seller and buyer, transforming commerce through consciousness and conscience, caring and connection. It is already a #1 best seller!

Judith is a clinical psychologist who worked in private practice for twenty-two years. Jim holds a doctorate in Human Behavior and co-founded the Men's Health Network in Washington, D.C.

They are popular and inspiring international speakers and trainers who demonstrate the groundbreaking personal and professional benefits available through soft sell, heart-based

As guest experts they've been on over 2100 television and radio shows including Oprah, The View, The O’Reilly Factor, 48 Hours, CNN, Canada AM, and The Daily Buzz.

They’ve written for or been interviewed by hundreds of publications including the Los Angeles Times, Chicago Tribune, USA Today, the Boston Globe, Wall Street Journal, Cosmo, O, Bridal Guide, Redbook, Ladies Home Journal, Playboy, Essence, Women’s Day, Family Circle, Parents, Brides, Men’s Health, Best Life, and Today’s Black Woman.

Married 21 years, Judith & Jim currently live in Las Vegas.

Articles by Judith Sherven, PhD and James Sniechowski, PhD

How Grooms Are Changing

Throughout history it’s been taken for granted that the groom’s role in planning his wedding should be zero or less. Wedding planning was for women, hardly something a self-respecting groom would involve himself with. The wedding was “her day”and that was the end of it! But times are changing . . .  and so are […] Read More >

Men Are Human Too

To hear many relationship “experts” tell it, men are still stuck in primitive, caveman mentality. These experts admonish women to be passive and play hard to get. Why? Because, in order for a woman to interest them, they claim that men need to be on the hunt. If men aren’t made to feel the need […] Read More >

She Wants to Feel Special

You may have found yourself complaining that no matter what you do for your woman, it’s never good enough. We’ve heard that from single men, married men, men of all ages. Yet, all too often, no matter what men may do for women, a crucial element is missing. At the heart of what a man […] Read More >

There is a Real Difference Between Hearing and Listening

Hearing takes place when something disturbs the atmosphere and that disturbance takes the form of pressure waves that strike our ear drums as sound. It’s the way we perceive sound. Listening is different. It expands on hearing when we pay attention to the meaning of what we hear. For example, a truck just rolled by […] Read More >